Tuesday, 18 February 2014

Lytro: Youthful yet generational

       Lytro camera was invented by Yi-Ren Ng, company founder and CEO of the same-named company, Lytro. 

               It's technology began while he was studying at Stanford University, from which he obtained a PhD in computer science years ago, though he's still only 34. 

                            It's is a small square tube camera with a retro feel to it that does away with the focus button by capturing all the planes of focus or as Lytro describes what it does, “it captures a field of light”, the first consumer camera to do so.

               The camera is a squared-off tube less than five inches long with a lens opening at one end and an LCD touch screen at the other. The first generation of the camera comes in two options: one with 8GB of memory and can hold 350 pictures, and one with 16GB and can hold 750 pictures.

          According to TechCrunch, plenoptic cameras such as Lytro's are "a new type of camera that dramatically changes photography for the first time since the 1800s”.

      In February 2012, Lytro company won the Silicon Valley/ San Jose Business Journal’s Idea and Innovation Award in the consumer technology category. 

                This is a tremendous motivation as well as challenge for us young people because we're blessed with so much technology and information to strive and produce much.


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